Down Home Fab Store: Complete Guide to Down Home by DeBoers in South Dakota
There are moments in life that completely derail your plans and make you question everything you have been working toward. For Chelsea and Cole DeBoer, that moment came in the form of a phone call that no business owner ever wants to receive. Picture this: you have spent months planning the grand opening of your dream store, you have invested your heart and soul into curating the perfect collection of home furnishings, and you are just days away from welcoming your first customers through the doors. Then your phone rings, and an employee tells you that a car has just crashed through the front window of your store. Your stomach drops. Your mind immediately races to the worst possible scenarios. Are people hurt? Is everything destroyed? How will you recover from this?
This is exactly what happened to the stars of HGTV’s “Down Home Fab” just before the grand opening of their retail store, Down Home by DeBoers, in Tea, South Dakota. I remember watching footage from their security cameras and feeling the same pit in my stomach they must have felt. You can see customers browsing through the space, admiring the carefully arranged furniture and decor pieces, when suddenly a white car slams into the corner window. Glass shatters everywhere. People jump back in fear. It is the kind of moment that could break a business before it even begins. But here is the thing about Chelsea and Cole that you learn quickly when you follow their journey: they do not break easily. Instead of throwing in the towel, they rolled up their sleeves, cleaned up the mess, boarded up the window, and opened their doors anyway. That resilience tells you everything you need to know about what Down Home Fab represents.
What Exactly Is Down Home Fab?
If you are not familiar with the show, let me paint you a picture of what “Down Home Fab” is all about. The series premiered on HGTV in January 2023 and follows Chelsea and Cole DeBoer as they navigate what they have described as the most challenging chapter of their lives. But here is where it gets interesting: they are not just renovating homes for clients. They are simultaneously building a design business from the ground up while raising their family on a farm in South Dakota. The show gives viewers an inside look at their signature design style, which they have coined “cowboy contemporary,” and shows how they blend modern aesthetics with rustic, western-inspired elements.
What makes the show genuinely compelling is that it feels authentic in a way that many home renovation shows do not. Maybe it is because Chelsea got her start on reality television years ago on MTV’s “Sixteen and Pregnant” and “Teen Mom 2,” so she understands how to be real in front of cameras. Or maybe it is because Cole brings this grounded, hardworking energy that makes you believe he could build or fix anything. Together, they have created something that resonates with people who love home design but also value family, hard work, and staying true to their roots. The show has become popular enough to warrant a third season, which premiered recently and gives viewers an even deeper look into their business expansion and family life.
From Television Screens to Storefront: The Birth of Down Home by DeBoers
The transition from being television personalities to actual retail store owners is not as seamless as it might look on Instagram. I have watched plenty of celebrities slap their names on products without ever setting foot in the stores that sell them. That is not what happened here. Chelsea and Cole opened Down Home by DeBoers at 108 Venture Street in the Bakker Crossing area of Tea, South Dakota, and they did it the hard way: by being present, involved, and genuinely invested in every detail.
The store represents a physical manifestation of everything they showcase on their show. When you walk through those doors, you are not just entering a furniture store; you are stepping into their design world. The location in Tea, South Dakota, in the Bakker Crossing area, makes it accessible for locals and visitors alike, fostering a sense of community. South Dakota might not be the first place you think of when you imagine trendy home decor destinations, but that is precisely what makes this store special. It proves that great design does not need to come from New York or Los Angeles, and it highlights their commitment to serving and inspiring their local community with authentic, heartfelt design work.
The store recently celebrated its first anniversary, marking a significant milestone for the couple. In retail, making it through that first year is huge. So many new businesses fail within the first twelve months, especially in the competitive home furnishings market. But Down Home by DeBoers has not just survived; it has thrived, becoming a destination for fans of the show and design enthusiasts from across the region.
Walking Through the Doors: What to Expect Inside
Let me set the scene for you because I think it is important to understand what makes shopping here different from walking into a big box furniture store. When you enter Down Home by DeBoers, you immediately notice that this is not a sterile, warehouse-style space filled with mass-produced items. Instead, it feels like you are walking through a carefully curated home where every room tells a story, reflecting their signature ‘cowboy contemporary’ style. The layout flows naturally from living spaces to dining areas to bedrooms, each one styled to show you how different pieces work together in real life, giving you insight into their design philosophy and inspiring your own home projects.
The inventory includes exclusive furniture pieces that reflect their cowboy contemporary aesthetic, but it also offers versatile options for various tastes. Think leather sofas with clean, modern lines paired with rustic wooden coffee tables that look like they could have been crafted in a barn. You will find lighting fixtures that combine industrial metal with natural materials, creating that perfect balance between rugged and refined. The textiles range from soft, chunky knit throws to western-inspired pillows that add personality without going overboard into theme-park territory. This variety ensures that every visitor can find something that resonates with their personal style, making it a welcoming destination for all home design enthusiasts.
What really stands out, though, is the attention to detail in how everything is displayed. Chelsea and Cole clearly understand that most people struggle with visualization. When you see a couch sitting in a warehouse, it is hard to imagine how it will look in your living room. But when you see that same couch arranged with side tables, lamps, art, and accessories in a styled setting, suddenly you can picture it in your own home. That is the experience they have created here. It is educational as much as it is commercial.
Understanding the “Cowboy Contemporary” Design Philosophy
I want to dive deeper into this design style because it is the thread that ties everything together, both on the show and in the store. Cowboy contemporary is not just a catchy marketing phrase; it is a legitimate design approach that solves a real problem for many homeowners. The issue with pure modern design is that it can feel cold and impersonal. The issue with pure rustic or western design is that it can feel dated or like you are living in a museum. Chelsea and Cole found a way to bridge that gap.
The contemporary side brings in clean lines, neutral color palettes, and uncluttered spaces. It is the kind of aesthetic that photographs well and feels calming to live in. But then the cowboy element adds warmth, texture, and personality. It might be a vintage saddle repurposed as a bar stool, or a chandelier made from antlers mixed with crystal elements. It could be reclaimed barn wood used as an accent wall in an otherwise sleek, modern kitchen. The combination creates spaces that feel current and stylish, yet lived-in and comfortable.
This style resonates particularly well with people who live in rural or suburban areas but do not want their homes to look like they are stuck in the past. It is for the person who appreciates modern convenience and clean design, but also values the heritage and natural materials associated with Western and farmhouse traditions. When you shop at Down Home by DeBoers, you are not just buying furniture; you are buying into this philosophy. Every piece in the store has been selected because it contributes to that aesthetic vision.
The Product Range: From Furniture to Finishing Touches
Let us talk specifics about what you can actually buy when you visit. The store carries a comprehensive range of home furnishings that covers pretty much every room in your house. In the furniture category, you will find sofas and sectionals that prioritize both style and comfort because, as any parent knows, a beautiful couch that nobody wants to sit on is useless. Their dining tables range from massive farmhouse-style pieces that can seat twelve to more intimate round tables perfect for smaller spaces.
The bedroom furniture includes bed frames, nightstands, and dressers that follow that same mixed-material approach. You might find a bed with a sleek, upholstered headboard paired with nightstands made from reclaimed wood. It is that juxtaposition that makes the style work. Beyond the big furniture pieces, the store excels in the details that make a house feel like a home. Their lighting selection ranges from statement chandeliers to simple table lamps, all chosen to provide the perfect ambient glow.
Textiles are another strong category here. The throws, pillows, and rugs available reflect the color palette of the South Dakota landscape: earthy browns, soft creams, sage greens, and dusty blues. These are colors that ground a space and make it feel connected to the natural world outside. They also carry wall art, mirrors, and decorative objects that can transform a room without requiring a major renovation. For fans of the show who want to recreate the looks they see on television, the store offers many of the exact pieces featured in their projects.
From Reality TV Roots to Design Entrepreneurs
To fully appreciate what Down Home by DeBoers represents, you need to understand where Chelsea and Cole came from. Chelsea first entered the public eye as a teenager dealing with pregnancy on MTV’s “Sixteen and Pregnant.” She then spent years on “Teen Mom 2,” where viewers watched her grow from a struggling young mother into a confident woman building a life for herself and her daughter, Aubree. When she met Cole, a pipe welder with a calm demeanor and strong work ethic, it felt like watching two puzzle pieces click together.
Their journey from that reality television world to legitimate home design professionals did not happen overnight. They spent years renovating their own homes, developing their style, and learning the business side of design. When they got the opportunity to star in their own HGTV show, they were ready. They had put in the work, developed a clear point of view, and built the skills necessary to back up their television presence with real expertise.
What I respect about their approach is that they never pretend to be something they are not. They are not classically trained designers with degrees from prestigious art schools. They are self-taught enthusiasts who learned by doing, which makes them relatable to the average homeowner trying to figure out how to decorate their own space. When you visit their store, you are benefiting from that hands-on experience. They have tested these products, lived with similar pieces in their own home, and curated a collection based on what actually works in real life.
Recent Developments: Season 3 and Business Growth
The third season of “Down Home Fab” has given viewers an even more intimate look at the challenges and triumphs of running a retail business while maintaining their renovation company. The season premiered with that shocking car crash incident, but it has continued to show how they are expanding their brand and refining their business model. We see them balancing the demands of filming with the realities of inventory management, customer service, and the million other details that come with owning a store.
One of the interesting aspects of watching their business evolve is seeing how they handle growth. When you first open a store, there is a tendency to say yes to everything and try to appeal to everyone. But as they have settled into their first year of operation, Chelsea and Cole seem to be getting clearer about their niche. They are not trying to be everything to everyone. They know their aesthetic, they know their audience, and they are staying true to that vision even when it might be tempting to chase trends.
The store has become more than just a place to buy furniture; it has become a community gathering spot and a tourist destination for fans of the show. People drive from surrounding states just to walk through the space, take photos, and maybe catch a glimpse of Chelsea or Cole working on the floor. That kind of brand loyalty is priceless in retail and cannot be manufactured through marketing alone. It has to be earned through authentic connection and consistent quality.
Why You Should Make the Trip to Down Home by DeBoers
If you are within driving distance of Sioux Falls, South Dakota, I genuinely believe Down Home by DeBoers is worth a visit, even if you are not planning to buy furniture that day. Something is inspiring about seeing people turn their passion into a physical space that others can experience. The store offers design inspiration you can take home, even if you are just browsing. You might see a color combination you had not considered, or a way of mixing textures that sparks an idea for your own space.
For those in the market for furniture, the advantage of shopping here over ordering online is that you can sit on the sofas, feel the fabrics, and see the true colors of the wood finishes. In an era where so much shopping happens through screens, there is real value in the tactile experience of buying home goods. You can ask staff who actually know the products for advice on which pieces might work in your specific space.
Plus, there is the intangible benefit of supporting a small, family-owned business. When you buy from Down Home by DeBoers, you are not padding the bottom line of a massive corporation. You are supporting a family that is working hard to build something meaningful in their community. You are helping to prove that small towns can support creative, design-forward businesses. That matters, especially in today’s economic landscape, where so many Main Streets are struggling.
Conclusion
Down Home by DeBoers represents more than just a retail store or a spin-off business from a television show. It is the physical embodiment of Chelsea and Cole DeBoer’s design philosophy, their work ethic, and their commitment to creating beautiful, livable spaces. From overcoming the disaster of a car crash through their storefront to celebrating their first anniversary, their journey offers lessons in resilience and authenticity. Whether you are a fan of “Down Home Fab,” a design enthusiast, or simply someone looking for quality home furnishings with character, this South Dakota store deserves a spot on your must-visit list.
Frequently Asked Questions (FAQ)
Where is the Down Home Fab store located? The store, called Down Home by DeBoers, is located at 108 Venture Street in the Bakker Crossing area of Tea, South Dakota, near Sioux Falls.
Do Chelsea and Cole actually work at the store? Yes, both Chelsea and Cole are actively involved in the business. While they have staff to help run day-to-day operations, they frequently work at the store and sometimes meet customers and fans.
Can I buy the same furniture seen on the show? Many of the pieces featured in their HGTV renovations are available for purchase at Down Home by DeBoers, either in-store or online.
What does “cowboy contemporary” mean? Cowboy contemporary is Chelsea and Cole’s signature design style, blending modern, clean-lined furniture with rustic, western-inspired elements and natural materials.
Is the store only open to local customers? No, while the physical location is in South Dakota, they offer online shopping and shipping options for customers who cannot visit in person.
When did the store open? Down Home by DeBoers opened in early 2024 and recently celebrated its first anniversary in March 2025.
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